Use your network of friends, family, co-workers, clients, etc. Trying a new brand of product, only to find that you don’t like it, is the wrong way to save money. They are still cheaper than the national name brands because they don’t have the advertising overhead in their cost. Many of the product offerings are more equivalent to gourmet brands. These products are often better than the national name brands and offer some very innovative and unique products as well. A 48-pack of AA batteries costs 13.99 on the Costco website, while you’ll cough up the same for a 40-pack of the Duracell brand. The premium store brands sport names like President’s Choice, Our Compliments, Safeway Select, etc. Costco CEO Craig Jelinek revealed that Duracell is the manufacturer of Kirkland Signature Batteries in an interview with Atlanta station WSB-TV in 2016. In our market place there are “no-name” generics, store brands and premium store brands. Generics and store brands are a matter of taste. The recipe for the item is more important than who makes it. What is your goal here? Even if you find out that your store brand Toasted O’s cereal is made by General Mills it doesn’t mean they use the same formula as Cheerios. If you don’t mind buying apple juice in cans with Chinese labels and don’t mind purchasing cereal in a crushed box, I’d say look and see if anything like this is in your area. We have found good deals on food (brand-name food at that) simply because it was never sold, or the packaging was damaged. Here’s another alternative: Shop for food at discount stores (like Pic-N-Save). I’m not suggesting that you settle for something that tastes like dirt, but realize that when you want generic products you’re playing in a different arena. Saving money depends on adjusting our personal tastes as much as it does on adjusting our buying habits. Remember that just because a generic product costs less and doesn’t taste as good doesn’t mean it’s necessarily inferior or not good for you. Speaking from my own experience, I have found that if I want to save a few dollars and go generic often times one of the things that I have to do is just get used to a product that doesn’t taste like the brand-name stuff. Storytelling connects us, helps us make sense of the world, and communicates our values and beliefs. There Are Differences Between Name and Store Brand Stories emotionally connect people and create brand loyalty. Semi-Annual Sale save up to 50 savings applies to select Puritan’s Pride® brand items in Semi-Annual Sale Category while supplies last, applies to same item, same size Puritans Pride brand items, ends discount already reflected in the applicable product price all products subject to availability not valid on orders greater.
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